Product Manager III

Location US-Bothell
ID 2023-1159
Position Type
Work Model

Company Overview

Be Part of Our Story

You have the opportunity to bring your talents and develop your career in a rapidly growing and industry leading global medical device company in the airway management, single-use bronchoscopy, and bladder volume measurement device markets.

We operate with a singular focus of empowering healthcare professionals to better serve their patients. Our unique products and services help clinicians see the hidden realities of the human body, giving them insights they need to optimize patient care.

For us, it starts with people: our team, our customers, and the patients they serve. Our innovation is based on finding new ways to offer simplicity where complexity exists. We also look for opportunities to increase the velocity of patient care, ultimately providing solutions that improve and extend patients’ lives.


Your Business  

The Product Marketing area specializes in developing and executing marketing plans, initiatives, promotions, and communications related to specific products and services. They define competitive market requirements and opportunities, and provide ongoing marketing support that ensures the competitiveness of existing products.


We developed the first video laryngoscope in 1999 and have since become the global market leader in video laryngoscope solutions. Today we offer a broad range of tools that include visualization systems, single-use and reusable blades, stylets, stats and video batons to support a variety of workflows and specialties.


We introduced BFlex bronchoscopes in 2019. Since then, we have expanded the range of the BFlex product line to support a variety of patient types and procedures. BFlex single-use bronchoscopes combine the convenience and accessibility of single-use tools with the performance you expect from a reusable bronchoscope. Paired with GlideScope, BFlex delivers the industry’s first total airway solution.


How You Will Add Value

  • New Product Introduction: Leads overall global product launch strategy and development of value proposition, messaging, and positioning. Oversees execution of the global launch and leads the launch core team. Instrumental team member that identifies and develops marketing collateral, sales kits, and sales training.
  • Programs & Campaigns: Responsible for leading all activities in the product lifecycle from launch to EOL. Leads programs to drive growth and improve profitability for their product(s). Develops value proposition, positioning, and messaging and collaborates with corporate marketing to execute campaigns.
  • Annual Marketing Planning: Leads and owns the annual marketing plan for their product(s). Reviews and contributes to the annual operating plan process for their specific area of responsibility.
  • Strategy: Responsible for product(s) strategy, makes recommendations for inclusion in strategic plan. Identifies and recommends geographic opportunities and manages product pricing, promotions, and product sales forecast. Leads end-of-life strategy and plans.
  • Field Support: Owns field training content for their responsible products. Presents/trains field on product and marketing content. Track key competitors to support internal communication and competitive sales efforts.
  • Customer Intimacy: Develops strong customer intimacy. With supervision, lead market research and competitive studies. Work effectively with network of clinical champions / key opinion leaders to support marketing efforts and help accelerate product adoption.


Who We are Looking For

Key Attributes:

  • Organized and Disciplined Executor: You have demonstrated success in developing, planning, and executing a product lifecycle management strategy for new product launches in a regulated industry.
  • Analytical & Strategic Critical Thinker: You possess strong and analytical critical thinking skills to create business models and forecasts and to develop pricing strategies and competitive positionings.
  • Cross-functional Collaborator: You are a positive team player and are able to work in a cross functional, global environment in alignment of a shared vision and goals.

The Basics:

  • Bachelor’s degree
  • 5+ years product management/marketing experience in medical or high-tech B2B industry
  • 20-25% domestic and international travel required

The Benefits of Working with Us

  • Wellness & Life Balance Programs. Competitive paid-time off, family/medical leave, comprehensive health and wellness benefits.
  • Growth & Development. Professional development programs, internal promotions, certification courses, and tuition reimbursement.
  • Fun & Employee Engagement. Monthly team appreciation events, team building activities and celebrations with a culture centered on employee engagement.


Our 7 Core Values

By living the values, our amazing team members are empowered to be all they can be, both professionally and personally. We are proud of the values and the people who together make up our culture. It is what makes Verathon such a special place to work.

  1. Our Customers are at the Center of Everything We Do
  2. Winning Together
  3. Continuous Improvement Creates Competitive Advantage
  4. Be Better Be Different
  5. Do the Right Thing; Do Things Right
  6. We Are Genuine
  7. Enjoy the Journey


Salary range – $100,188 - 147,982 (Compensation will vary based on skills, experience and location.  If this position is filled outside the Seattle WA metro area, this salary range will vary depending on the specific hiring location.)


Full-time non-sales employees are eligible for Verathon’s annual bonus plan based on company and individual performance.


Verathon provides a competitive benefits package including medical, dental, vision, basic life insurance, paid holidays, paid time off and a 401(k) matching plan.  For more information, please visit our complete Benefits Summary at


Verathon is an equal opportunity employer and strongly supports diversity in the workplace.  We believe that diverse ideas, opinions and perspectives will build a strong foundation for success.  In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Verathon will be based on merit, qualifications, and abilities. Verathon does not discriminate in employment opportunities or practices on the basis of race, color, religion, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.


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